Brand Strategy and Identity
BRAND STRATEGY | LOGO | POSITIONING LINE | STATIONERY | COLLATERAL | DIGITAL
Urban Electric has established itself as one of the most distinguished electrical contracting firms in Northeast Pennsylvania. When the company decided to expand to serve the tri-state area, it came to IDGB in order to enhance its brand image and convey a dynamic message about the company’s success and capabilities.
Christian J. Evans
VP | Urban Electrical Contractors
IDGB looked at Urban Electric from an entirely new perspective, gaining a clear understanding of the company’s markets, capabilities, goals and opportunities. A sophisticated rebranding campaign was developed, positioning Urban Electric as a client-driven, highly responsive, expert electrical contractor. A new company website reflects the brand message and offers a platform to tell Urban’s story through client testimonials and project case studies. The rebranding campaign has opened up new opportunities for Urban Electric and the website is currently being expanded to include new client testimonials and case studies.