IDGB
URBAN ELECTRIC
Brand Strategy and Identity

BRAND STRATEGY | LOGO | POSITIONING LINE | STATIONERY | COLLATERAL | DIGITAL

Urban Electric has established itself as one of the most distinguished electrical contracting firms in Northeast Pennsylvania. When the company decided to expand to serve the tri-state area, it came to IDGB in order to enhance its brand image and convey a dynamic message about the company’s success and capabilities.

Testimonial

“The creativity is what does it for me. Some of the ideas that the idGroup team puts out there–from the logo down to how a picture should look–I think that’s what’s different. The team puts a lot of effort into trying to understand and dig as deep as they can. You get a lot of good ideas that you don’t get everywhere else.”
Christian J. Evans
VP | Urban Electrical Contractors

Video Testimonial

Christian J. Evans
VP | Urban Electrical Contractors

Results

IDGB looked at Urban Electric from an entirely new perspective, gaining a clear understanding of the company’s markets, capabilities, goals and opportunities. A sophisticated rebranding campaign was developed, positioning Urban Electric as a client-driven, highly responsive, expert electrical contractor. A new company website reflects the brand message and offers a platform to tell Urban’s story through client testimonials and project case studies. The rebranding campaign has opened up new opportunities for Urban Electric and the website is currently being expanded to include new client testimonials and case studies.

Rebranding Campaign Elements